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Guitar Nation 2010 is a newly introduced guitar exhibition that was held in the Olympia Exhibition Centre in London on the 13th and 14th of November. The Olympia Exhibition Centre is well renowned in London for holding exhibitions of all kinds. The exhibition was sponsored by: Allianz Insurance, Guitar, Guitar World, Bass Guitar, Acoustic magazines, alongside Licklibrary, Surface Festival 2011 and XFM. Live4Guitar didn’t want to miss this great opportunity to check out some cool gear and some amazing demonstrators, so we made sure we attended both days of the event. We met a lot of  friends and supporters there. We met cool new guitarists and performers and experienced many new products that you won’t yet see on the everyday market or at your local music shop. So lets have a look at what happened on the 13th of November.






Apart from the shops and stands in the exhibition space, there were also seminars and live performances from remarkable artists. The space itself was a bit smaller than the one we were used to in LIMS (London International Music Show) and the live stage and the stands' space was only separated with a partition wall instead of being a seperate isolated room, making a performance or seminar really hard to focus on. Another problem we experienced was that seminars and live performances were running at the same time and it was hard to be in two places at the same time in order to attend everything. Nevertheless it was still a great experience.

List of exhibitors



On day one there were 5 seminars running throughout the day. The first one was by the marketing chairman of Musicians Union (A music organization in the UK which protects students, artists, bands and teachers) Keith Ames on 'how to promote your music'. The seminar was about giving you advice on how to expose your music online, print or face-to-face. The second seminar was by Saiichi Sugiyama and the guitars of Eric Clapton. Saiichi was discussing some of Clapton's guitars going on auction for charity, followed by XFM talking about the guitar orientated music today, where has it gone and if the music industry is going in the GAGA direction. The Guitar Institute seminar was held by Pete Whittard, Tolis Zavaliaris, Justin Sandercoe, Rob Chappers and John Gomm. It was about how they made their career, giving advice and answering questions.

Rob Chappers - Guest Speaker at "The Guitar Entrepreneur" Seminar for the ICMP


Finally we had Trev Wilkinson – The Guitar designers Guru who worked with Encore, Fretking and Vintage guitars.



We had some performances from Martin Taylor, one of the finest Jazz UK guitarists of all time. The Hamsters performed “Celebrate” by Jimi Hendrix. The Hamsters have been active for over 24 years as a covers band. Also performing were Guy Pratt (Pink, David Gilmour, Michael Jackson and more) with Bass and Other Animals, Albert Lee and Hogan's Heroes, Swans in Flight featuring Marco Mendoza on the bass and Christian Sagesse, the Gordon Giltrap and Dominic Miller guitar trio. Because of the schedule load we only got a chance to watch Albert Lee and of course it was phenomenal!

Albert Lee and Hogan's Heroes



The exhibition included more than 120 stands featuring famous and lesser known companies. On the first stroll we saw Musicman Guitars, Marshall Amps, ESP Guitars, Avid, Dimarzio Pikcups, Diezel Amps and some unknown companies like Jet City amps, Jam pedals, Bo-El guitars, Sword design guitars, Beryl guitars, JPF Amplifiers and many more. There were ICMP, Guitar-X and Rock School stands that provided some seminars and lessons. A lot of toys to play with and lots of interesting new stuff to try out. We also got the chance to speak to a few people, with whom we did some interviews which are going to be coming up very soon.

Jam Pedals




Overall the first day was a great experience but it felt like it was a small space to organise such an event and everything was so compacted that you were listening to 6 different guitar demos from different stands at the same time, which gave me quite a headache. Check out day two of the event, which is coming up soon.

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